Guide · By industry
Test drives booked from a WhatsApp enquiry
In short
A buyer who asks about a model at 10 pm has usually asked another brand too. Reply within minutes with the same few questions every advisor would ask, offer test-drive times the showroom really has, and keep the enquiry, the drive and the follow-up on one record, so the lead stays with the dealership when an advisor is off or moves on.
Reviewed 9 November 2026. Terms used: Lead scoring, Sales pipeline stages, WhatsApp 24-hour window.
Seven steps from an enquiry to a test drive
For dealerships and their sales advisors, with or without ads that open WhatsApp.
Keep enquiries off advisors’ own phones
Answer from the dealership’s number in a shared inbox, with each chat owned by one advisor. When someone leaves, their leads stay.
Record where the buyer came from
Tag each enquiry with its source: an ad that opens WhatsApp, the website, a walk-in who scanned a code. With the ad on the lead, you can tell which ads bring drives, not only messages.
Ask the same few questions
Which model and variant, a trade-in or not, financing arranged, and when they want to buy. One question at a time, with options to tap where you can.
A first reply to an ad enquiry Hi! Thanks for asking about the hybrid.
Are you trading in a car?
[Yes] [No] [Not sure yet]
Rate the lead the same way every time
Agree what makes a buyer hot, such as buying within a month with financing ready, and write it down. Keep the buyer’s own words as the reason, so the advisor knows why before calling.
Offer drive times the showroom has
A drive needs an advisor and a demo car. Offer a few real times, confirm the branch and what to bring, and remind the buyer the day before.
Keep service bookings separate
Service customers write to the same number. Give them their own option and their own times with the service advisors, so sales calendars stay for sales.
Follow up once, then stop
After the drive, mark it held or a no-show and follow up once. Outside the 24-hour customer service window that follow-up must be an approved template, and anyone who asks you to stop is taken off follow-ups.
Common questions
Do you connect to our dealer management system?
Not today. Axonave doesn’t connect to dealer or manufacturer systems. Leads and customers you already have import from CSV.
Can sales and service use different calendars?
Yes. Make each a meeting type taken by its own team: sales advisors for drives, service advisors for services.
Which plan does a dealership need?
WhatsApp, the CRM and the Book step are on every plan, Basic included. The AI sales step needs the AI: Pro, or an AI pack on Basic.
See it working with your own customers.
We reply within one business day by email or WhatsApp.